Mobile Product Design Trends for 2015.

https://medium.com/interactive-mind/mobile-2015-263ab694e60e

This is one of the best articles on mobile design I’ve seen in a while and mentions the following trends. Normally, I’m not too bothered by UI trends, but I genuinely feel that these trends improve both the UX of mobile products as well as the aesthetics:

- Lighter Design

- One Typeface

- Spaces and blocks instead of lines

- Spotlighted data / content

- Micro-interactions (we’re starting to explore this more in Fleetmatics)

- Smaller Colour Palette

- Layered Interface

- Ghost buttons (as secondary CTAs!)

- Gestures … hmm I’m still a little sceptical about the use of gestures, but it depends on the personas / demographics you’re trying to target. They can be good as delighters, but do need accompanying educational instruction.

- Motion – thinks this ties in closely with Layered Interface. We’ve been using FramerJS in addition to Axure to explore this more in Fleetmatics.

- Shorter User Flows – hmm not sure about this one. Think user control is key, and understanding where they are in the process. We definitely don’t want lots of modals popping over the process.

- Design standards – this goes without saying. Freeing up resource to make the initial push on style guides / pattern libraries is the big challenge.

- Prototyping – for me this is key. I still spend time in Axure. It helps me review my teams work because it forces me to really think about what the user is doing, transitions, workflow etc. Also, I find that prototypes are great for user testing as well as communicating to the development teams.

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